AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs on iOS in Ireland: Q4 2022 Performance
Discover the performance trends of the top 5 virtual fitness apps on iOS in Ireland during Q4 2022, including insights on downloads, revenue, and active users.
The fourth quarter of 2022 saw interesting trends in the performance of the top 5 virtual fitness programs on iOS in Ireland. Here's a detailed look at how each app fared in terms of weekly downloads, revenue, and active users.
Fitbit: Health & Fitness experienced fluctuations in weekly revenue, peaking at around $11K in late September and again at the end of December. Weekly downloads were relatively stable until a surge to approximately 4K in the last week of December. Active users showed a minor decline mid-quarter, dropping to about 12.1K in early December, before climbing back to 14.8K by the end of the year.
Strava: Run, Bike, Hike saw a steady weekly revenue, with notable peaks of around $6K in late September and December. Downloads were consistent, with a significant increase from 336 to 714 in the final week of December. Active users showed a downward trend, reaching a low of approximately 13.8K in mid-December before recovering to 17.9K at the end of the quarter.
Zwift: Ride and Run maintained a steady weekly revenue, averaging around $3.9K with minor fluctuations. Downloads were low throughout the quarter but saw a spike to 94 in the last week of December. Active users remained relatively stable, with a slight increase from 220 in late September to 300 by the end of December.
The Body Coach Workout Planner witnessed a significant rise in weekly revenue, peaking at approximately $12K in the final week of December. Downloads also surged, reaching 580 in the last week of the quarter. Active users fluctuated, starting at around 1.7K in late September and ending the year at 1.96K.
Sweat: Fitness App For Women experienced a steady weekly revenue with a peak of about $2.9K in late November. Downloads were minimal throughout the quarter, with a noticeable increase to 101 in the last week of December. Active users saw a decline from 265 in late September to a low of 118 in late November, before recovering to 183 by the end of the year.
For more detailed insights and analytics, visit Sensor Tower.
